The Retail Owners Anticipating New Normal in 2021
Powerful Than Before: The Retail Owners Anticipating New Normal in 2021
It was a scorching Saturday in Ahmedabad, but Vijay, age 28, needs a pack of Yakult to beat
the heat. To find one, he would have headed straight for a Kirana wala nearby. However,
there was no luck. He was so tired of hopping from one Kirana to another. Thinking of the
situation, one may feel daunting as this is just a loss of time and energy.
Our Kirana wala partners could think that why we are not experiencing adequate footfalls
into our store. This is because the potential customers feel disappointed by either visiting the
shops which do not have that product or wrong shops and go back home with hard luck.
Let’s chuck it all, we, at Instocx, assisting both retailers and shoppers to meet and find their
desired product in a matter of some time. Gone are those days when shoppers would go to
market without first collecting information on an open internet about the shops they would
visit. We have developed an online platform wherein our kirana partners could open its store
and lost their products and manage their inventory hassle-free.
Stats at a glance
- Shoppers do more than 43% of their monthly retail purchases online.
- 72% of online shoppers prefer getting items delivered instead of picking them up.
- 40% of retailers’ online revenue comes from social media, among those who sell on social platforms.
- 34% of Millennial and Gen Z shoppers are interested in shopping via live interaction.
- 59% of consumers are likely to buy items from stores and restaurants that aren’t a part of their main offering.
- 74% of retailers are planning to use real-time inventory technology in 2021.
~ Harvard Business Review
Strong Covid-19 evidence has re-written the destiny for retail owners
Covid-19 has really pushed the world into a different future. However, the experts do believe
that counter shopping, especially essential goods, is predominantly habit driven. With
increased awareness about social-distancing and health, customers dividing their purchases
on both offline and online modes. As per an FMCG company, of the 3 retail formats- e-com,
small shops and large stores, the large stores took the maximum hit. Due to fear of crowding
at these places has made customers take a step back from visiting them. This has further
embraced the business for local shop owners, which are more convenient to reach
The kirana stores, however, with the new found confidence during the COVID-19 lockdown,
look brave and poised for growth.
New Concept – BOPIS
Buy online and pick in store is expected to grow significantly as a shopping behaviour in
India, primarily driven by delivery based businesses, domestic help and digital cart selection
and payments. Also, given the outlook for personal safety, customers prefer to not physically
searching products at stores and just get their products online. On the time of visit to the
store, the customers prefer to get the desired product ready.
In a nutshell, a kirana store fully powered by digital tools i.e. an effective way to catalogue
the products, WhatsApp support, secure online payment gateways and, so on is going to
definitely take on the fight for market share leadership with large e-com companies who have
to grapple with very large inventory, ware-housing, logistics, branding/marketing overheads,
cold-chain and customer loyalty.
With our online marketplace, the store owners can strengthen their sales and branding across
the city. Be it COVID-19 or any other pandemic, you won’t have to shut down your business
completely even there is zero customer footfalls. The potential customers will reach out to
you directly through our dedicated marketplace ecosystem. This will really help build trust in
each other.
So, our kirana partners, come aboard and be the Captain of your online journey!
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